These IV treatments aren’t exactly new — they’ve traditionally been used in hospitals to help patients rehydrate or restore nutrient deficiencies — but they’re popular now because they’re a quick fix that’s been made available to the masses. Companies have set up brick-and-mortar clinics in many cities, and others offer concierge-style services where they bring needles and infusions straight to a client’s home or office.
IV drips have also seen a boost in popularity thanks to a celebrity following. Chrissy Teigen posted a shot of herself receiving a drip on Instagram, Ariana Grande cited them as part of her treatment plan when she had to cancel a concert in November 2019, and Adele reportedly receives a $220 concoction meant to keep her vocal chords healthy. Other celebrities who’ve also reportedly jumped on the trend include Rihanna, Kim Kardashian, John Legend, Jane Fonda, Cindy Crawford, Simon Cowell, and Real Housewife Lisa Rinna.”